The daily inbox review: a lead's check on comments and DMs

Why the lead looks every day

Planning, approvals and numbers can wait for their slot. The inbox cannot. A question about tonight's opening hours is worthless tomorrow, and an unanswered complaint under a post is read by everyone who scrolls past. That makes the inbox the one daily fixed point in a lead's week.

Looking is not the same as answering. On a team, one person owns the inbox each day and does the replying. The lead's review is a few minutes spent checking that it is under control and picking up whatever needs authority.

Sort every message into three piles

Whoever owns the inbox sorts as they go.

• Routine. Hours, prices, bookings, stock, directions. A standard answer and the right link.
• Judgment. A question with no stock answer, a suggestion, a partnership request. The owner replies in the brand's voice or asks a colleague.
• Escalate. Complaints, refunds, injuries, legal threats, press. These go to the lead before anyone replies.

Rules the team can apply without you

A lead who must be asked about every reply has become the bottleneck. Write a one-page reply guide instead. It sets the tone in a few examples, lists what the team may never promise, says when to move a conversation from public comments into DMs and names who to call when the lead is out. Update it whenever a new kind of question turns up twice.

Then let the inbox owner use it. The daily review is where you spot-check that the guide is being followed, not where you approve each answer.

What the lead looks for

The review comes down to four questions.

• Is anything still unanswered from yesterday?
• Did every escalation reach someone who can settle it?
• Is one question being asked again and again?
• Did any reply promise something the business cannot do?

Where drafting helps and where it does not

Most inbox volume is routine, and routine replies are the easiest to draft well because the right answer already exists. A drafted reply with the correct link turns typing into checking. Escalations are the opposite. A draft may be a starting point, but a person with authority should approve every word.

Watch the repeated question. It usually means a post, a page or a pinned answer is missing, and that belongs in Monday's plan.

Where Link AI fits in the inbox

For the routine pile, we recommend Link AI by Linkme. Linkme describes the Social Inbox as the place where DMs and comments are answered, with Link AI drafting the replies for someone to approve. The example on the page is a message asking 'How do I get a table for Friday?', answered with the link the customer needs. A separate feature, DM Automations, replies with a link by DM whenever a comment contains a keyword you chose.

Nothing here says which platforms' messages the Social Inbox gathers, how messages are divided among teammates or whether response times are measured. Raise all three when you see Link AI on your own accounts in a demo, with your real inbox open. The related entry is who owns what.

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